crazy 8 month ride

Far out! What a crazy 8 month ride it has been since launching Little Fuchsia in Adelaide on 1st October. Now on the eve of opening our first Melbourne store in Albert Park the excitement is reaching an all time high!

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We have an amazing Little Fuchsia family who have made the ride so much fun and possible for me to achieve this as well as have the time to be a mum to my gorgeous Sam and Sophe.

I don’t even know where to start to explain what has happened since the inception of this business – now a year ago. The thought came to me when having a week long retreat at Gwingana in Queensland  where I met a fantastic nutritionist who told me to “Follow my Bliss” – well I picked that up and ran with it!

Through many years of experience in the fashion industry I have managed to source great suppliers in Melbourne, China, India, Korea and Bali to bring my ideas to life. What fun it has been pulling the ranges together, travelling to Hong Kong, Bali and my favourite Melbourne extensively to work with my extended family. Everyone that I work with has such integrity, passion and most importantly a great sense of humour!

The range has had the most amazing response – I have been blown away with the incredible support and love for the brand so quickly. I think because there is so much fun, passion and true understanding of what women of all ages want to wear behind it – it has such broad appeal – girls from 15 to 65 are loving it. How rewarding as a fashion designer to have this following.

The almost cult following of the scarves has been hilarious, let alone the obsession with the leather ruffle vest. I love it.

To create a buzz again, when life can sometimes be so hard is a wonderful thing.

What I am most passionate about in this business is inspiring others to also follow their bliss and already have achieved this with my beautiful friend Simi Maddock in Melbourne who I have known for 10 years back in my Sportsgirl days, and is now designing the most stunning jewellery which you can see on the site and is available in all stores.

Rhi Clohesy was a customer who came in one Sunday to the King William Road store with a girlfriend. In talking her friend mentioned to me that Rhi is a great artist and within days I had viewed Rhi’s incredible artwork and put it immediately into the store. My passion for her work, gave Rhi the confidence to put herself out there, start a website – and off she goes. How great is that!

Now on the eve of opening our 3rd store but our first Melbourne one in Albert Park, my old stomping ground is seriously a dream come true for me. I have so many angels around me, all working so hard, keeping me up right! The girls in the Little Fuchsia family I will introduce to you every week. I could not do what I am doing without them.

I want to say a big thanks to Freyr, Lu and Alexis from Tiddles and Chich for agreeing to go halves in the Melbourne store. These girls are crazy, fun, hard working and do a fantastic product for kids –  , check it out or come to our store – 65 Cardigan Place, Albert Park


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See you soon, stay tuned!
XX Rob